A 2016 article revealed that at the time, Tinder used a ranking algorithm to assign each user a score based on how people swipe on them – the more left swipes you get, the lower your score goes; the more right swipes, the higher your score rises.
However, it wasn’t as simple as simply adding or subtracting one point every time someone swipes right or left on you. The algorithm is apparently based on the complex ELO score used to rate chess players, meaning who is swiping is also a factor.
If someone with a high score swiped right on you, you’d be likely to jump higher than if someone with a low score swiped right on you. Similarly, a high score swiping left on you would drop you further than a low score swiping left on you.
In this way, people who got a lot of right swipes – the Tinder elite, if you will – had a greater impact on people’s scores than people most people aren’t crazy about.
The New Model
However, in 2019, Tinder announced that they had moved away from the ranking model in favor of something that tracks your like patterns to get an idea of what type of person each user is interested in.
As well, Tinder keeps track of things like how much time you spend on the app, how often you return to it and what percentage of swipes are right vs. left in order to develop a profile of what type of user you are, which it uses to construct your user experience – who you see, and in what order.
In short, nothing you do when on the app seems to go unnoticed. The app knows that data analytics is key to producing a more streamlined product, and they’re not shy about using it. Next time you see someone’s profile pop up, know that they’re being put there according to a very complex set of calculations.
Whether those calculations will lead to anything more, though? The only way to find out is to swipe right and see if you match.
What’s Next for Tinder
Tinder’s become the go-to online dating platform for American singles for since its introduction back in 2012, but the app isn’t interested in sitting on its laurels.
2020 marks a year where Tinder is making serious strides when it comes to an often under-considered aspect of the user experience for dating apps: the user’s safety once they put their phone down and begin the actual date.
Tinder’s finally recognizing that it has a role to play in making sure a Tinder date doesn’t go south in a horrible way. Partnering with a service called Noonlight, the app is giving its users the opportunity to notify others when they’re going on a date, when and where it’s going to be and an option to quickly alert authorities if they begin to feel unsafe.
As well, Tinder is unveiling a system where users can verify their profiles by taking a real-time photo. Tinder’s internal software will attempt to match it to your existing, uploaded profile pictures, and if the pictures you uploaded and the new, candid picture you took are judged to be of the same person, you’ll get a little checke in the app.
It’s a little detail that can help ensure that you don’t end up getting catfished by someone who looks nothing like their picture. However, this functionality won’t be necessary for all users, so people without check marks might be fakers (or they might just be lazy).